As a boutique business that’s partnered with other likeminded companies, Delysia Chocolatier fully understands the importance of corporate relationships. A surprisingly important way of building bonds is through corporate gift giving.
For as long as industry has existed, corporate gift giving has been a way of showing appreciation for the other professionals that support your business. They could be partners, clients or advocates. Either way, the right gift can make an amazing impression.
Before you create your gift list for the upcoming holiday season, make sure every dollar is well spent by learning the three essentials of nailing corporate gift giving.
Customize Corporate Gifts
A little bit of customization goes a long way with corporate gift giving. Gifts that are made to reflect the business’s brand are sure to be appreciated. It shows that you took the time to make the business something special that can’t be found sitting on a store shelf somewhere.
Of course, the quickest way to win us over is with chocolate, and we’re not alone. At Delysia Chocolatier we’re known for doing the unexpected, and our branded corporate gifts are no exception. We make it a gift to remember by creating a custom design that features the business’s logo and other identifiable imagery. We can even create a custom 3D chocolate mold that’s inspired by the gift recipient.
You can also choose to do the opposite and create chocolates with your company logo to give out to employees, clients, prospects and partners.
The gift itself is just one element of corporate gift giving. The attractiveness of the packaging is also an important factor. We’ve all received gifts that are so beautifully wrapped we’d rather look at them than open them! It gets you so excited you don’t even care what’s inside.
When you’re giving corporate gifts you want to put your best foot forward. That means taking presentation into consideration. It’s also another opportunity to incorporate your brand colors or imagery for everyone to see.
Know the Corporate Gift Giving Policies
Before you show up with an oversized gift basket, it’s a good idea to check the company gift policies. In some industries, companies are actually barred from taking any gifts. Corporations also sometimes voluntarily choose not to receive gifts or prefer that donations be made to a cause in lieu of a gift.
It’s also proper etiquette to hold off on gifts if you’re in the middle of a bidding process. The token of appreciation can be misinterpreted as trying to give your company an edge.
Ultimately, as long as you keep the points above in mind and focus on quality, you have a very good chance of giving corporate gifts that make a lasting impression.